The dark side of marketing

By Jose Ruizalba https://twitter.com/jruizdealba

We have discussed today, in the Module "Contemporary Marketing Challenges" the dark side of Marketing.

I showed my students the Call for Papers about the "Dark side of Marketing" Journal of Marketing Management and we had a very interesting debate discussion some of the proposed topics of the CFP.
http://www.jmmnews.com/the-dark-side-of-marketing/
@JMM_news

Looking forward to getting great ideas from them.

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Module Strategic Marketing. Msc International Marketing

By Jose Ruizalba https://twitter.com/jruizdealba

This is a blog for the students of the Module Strategic Marketing (Msc International Marketing).

I invite you to write in this blog about topics related to the Module that have been discussed during our sessions or about aspects that you want to share for deeper analysis.

For Twitter, I have created the hashtag #strategicmkt2016