Marketing Strategy (Chartered Institute of Marketing)

By Jose Ruizalba https://twitter.com/jruizdealba

This is the concept of Marketing Strategy as described by the Chartered Institute of Marketing :

"Marketing is implemented through a marketing strategy, which starts with the setting of objectives that will support the overall aims of the business. Next, a company needs to decide on a strategy that will allow these objectives to be achieved. The strategy may involve research into product or service development, how the product or service will reach the market (channels) and how the customers will find out about it (communication). It will also attempt to define a unique positioning for the product or business to differentiate it from its competitors."

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